Hair Color Trends 2024 For Older Women. Gray hair color is trending. Marketing on apps like tiktok and instagram has changed the landscape of fashion, experts say, making clothing more instantaneously accessible and trends.

In 2024, the hair color trends for women over 40 are all about enhancing natural beauty and confidently covering grays. Upgrade your natural hair color by opting for a shade of cappuccino with hints of burgundy.